POS-AUDIT
“See – Want – Buy!” this is the reaction of a customer at a point of sale having good merchandising. To check how the communication between the goods and a customer is organized you can use the service POS audit.
POS audit is a marketing research aimed at control of goods layout, monitoring of POS materials availability, checking the work of promoters, merchandisers, sellers and consultants of selling space.
Over 70% of the buyers take a decision of purchase being at a point of sale. That is why goods layout is an undisputed trump card of the sellers. Moreover, design of POS terminal affects on customer satisfaction.
WHAT DATA GIVES RETAIL AUDIT?
The goal of POS audit is receiving of objective and subjective estimates of the quality of point of sale organization.
Objective estimates include availability of price labels, promotional material, background music, cleanliness on the shelves, compliance with corporate identity, appearance of the employees and other criteria.
Subjective estimate is the most valuable as it reflects a perception of trading location from the eyes of a buyer. It may reflect how convenient the goods are laid out; what goods come in sight of a customer and what do not; what goods attract attention and why; availability of foreign smell; convenience of points of sale placement and others.
Monitoring of the points of sale allows to:
- manage sales;
- control the activities of competitors;
- market the brand name;
- increase in distribution level.
MERCHANDISE CONTROL IN ALL BRANCHES
Retail audit has no restrictions in the spheres of conducting and location of the points.
Good merchandising stimulates sales and otherwise. Conduct audit and receive your results:
MANUFACTURERS
Result: brand-building, sales growth
MOTORWAY FILLING STATIONS
Result: stimulation of trade of related goods, increase of competitive opportunities
BANKS
Result: sales growth and simplifying of financial transaction cycle
RETAIL
Result: drugstores, drogerie retail, food retail, DIY, stores of various groups of goods increase sales volume
HоRеCA
Result: implementation of marketing strategy, sales growth, including additional services
DEALERSHIP NETWORKS
Result: sales growth, customer flow acquisition
Stages of POS audit performing:
- Assessment criteria development.
- Development and mutual approval of monitoring schedule.
- Data collecting stage – point of sale audit.
- Report on audit.
